Discovering the Perfect Lens for Professional Product Photography

Best Lens for Product Photography

This is a topic I’m genuinely excited about because choosing the right lens can make a world of difference in product photography. Admittedly, there isn’t a one-size-fits-all answer to this as the type of lens you need can depend heavily on what product your shooting. However, the common denominator among all good product photography lenses is their ability to capture high-quality, clear images that make the product pop.

An optimal lens for product photography will typically have a focal length that falls somewhere between 50mm and 100mm. A lens of this range can provide a realistic view of the product without distorting its proportions, which is quite crucial when your task is to accurately represent and sell this product. If in doubt, a 90mm macro lens is a popular choice among many product photographers due to its versatility.

Just as important as the focal length is the aperture of the lens. In the world of product photography, having a large aperture (small f-number) can be handy as it allows for a shallow depth of field. This lets you to focus strongly on the product while blurring the background, helping the product to stand out.

Top Three Lenses for Product Photography

Now that we know what makes a good lens for product photography, let’s go into a bit more detail. Here are three lenses that, in my opinion, excel in this area:

  1. The Nikon AF-S VR Micro-NIKKOR 105mm f/2.8G is undeniably a leading contender. Its built-in vibration reduction technology helps reduce camera shake which can lead to sharper images.
  2. The Canon EF 100mm f/2.8L IS USM Macro Lens ticks all the boxes for a great product photography lens. It’s a prime lens, which means it only shoots at one focal length, providing superior image quality.
  3. The Sony FE 90mm f/2.8 Macro G OSS, while a bit on the pricey side, delivers impeccably sharp results in product photography with its fast and precise auto focus.

Benefits of Using a Macro Lens for Product Photography

One could argue that a macro lens is a must-have in a product photographer’s kit. Why is this? Because a macro lens allows you to get up close and personal with the product, capturing details that a regular lens might miss. This can add an extra layer of realism and depth to the image that could ultimately sell the product.

One huge advantage of a macro lens is its ability to focus up close while still producing a sharp image. This means you can showcase the finer details of your product without compromising on clarity. One last thing to mention is that macro lenses generally have a longer focal range, allowing for more flexibility when it comes to composing your shot.

Choosing the Right Lens Based on the Product Size

Different product sizes can require different types of lenses. If you’re photographing small products like jewelry, a macro lens with a focal length of around 100mm should serve you well. For medium-sized products, a lens with a focal length between 50-85mm will typically do the trick. Distortion may be noticeable when you’re shooting larger products, so a wide angle lens with a focal length of 35mm or below might be your best bet.

Investing in Good Quality Lenses

Remember, investing in a good quality lens is investing in your photography. Better equipment can yield better results, but it’s not just about having the most expensive stuff. Understanding your gear and how to use it effectively, is the key. Select a lens that complements your shooting style and the type of product photography you’ll be doing most — whether that’s large room setups, or close-ups of intricate jewelry. No matter what you’re shooting, with good technique and good equipment, you’re bound to get a great shot.